Norma · Adaptive operational CRM for small businesses
In developmentNormaFrom the first conversation to the quote, delivery and next sale — without losing context.
Norma organises customers, opportunities, quotes and next steps, with optional AI, WhatsApp and operational modules for small Brazilian businesses.
The problem
Independent professionals and small teams receive requests through messages and voice notes, prepare quotes by hand and then split the work across notebooks, spreadsheets and separate apps. Norma turns this scattered context into a trackable commercial and operational flow.
Who it's for
Independent professionals and small Brazilian businesses that sell services, repairs, products or made-to-order work and need a simple way to follow every commitment.
Value proposition
Keep the customer, conversation, quote and delivery in the same context, while each business activates only the capabilities it needs.
Key areas
- Customers, opportunities, pipeline, timeline and next steps
- Manual or assisted quotes with controlled pricing and public approval links
- Optional AI for capture, transcription, summaries and quote preparation, always with human confirmation
- A Today queue focused on what is pending, the next step and the owner
- Official WhatsApp and adaptable modules for orders, stock, services and light production
Current stage
Norma is in development for the Brazilian market. Its V1 is being validated as one connected web, PWA and mobile product; public access and final commercial conditions have not yet been announced.
A Forweb product
Norma is part of the Forweb portfolio. It has its own identity and audience while sharing our commitment to usefulness, clarity and responsible evolution.
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